How to do Keywords Audit of Your Website? | And Strategy for Your Keywords Ranking Improvements
Conducting regular keyword audits is a crucial part of any SEO strategy. In this in-depth tutorial, I walk you through my full step-by-step process for auditing the keywords on your website to identify problems and untapped opportunities.
Keywords Research Tutorial - https://youtu.be/RbdYHoxjpXo?si=kmYvTPeL5_a96W5X
How to Map Keywords - https://youtu.be/NmpCSKDJHZA?si=UNtSgngznv5yKJ3f
First, I explain why audits are so important for continuous improvement by establishing baseline metrics, uncovering keyword cannibalization issues, finding easy wins for better targeting, and informing your overall SEO roadmap.
Next I demonstrate tools like Ahrefs, SEMRush, and Google Search Console to analyze your existing site keywords. I show how to organize keywords by topic clusters based on the pages they appear on and the searcher intent questions they target. We also assess keyword difficulty scores, rankings, traffic estimates, and optimization tips.
As part of identifying keyword gaps, I display how to mine competitors websites for additional keyword opportunities you may be missing out on in lucrative areas.
In the second half of the video, I shift focus toward developing strategies for advancing your keyword rankings based on the audit findings. This includes setting specific targets for more second and third page keywords to reach page one, improving relevancy for middle tail queries, and optimizing existing or new content for high difficulty terms previously out of reach.
By the end, you'll have an actionable game plan for keyword growth across topics including detailed next steps for content, links, and authority building. The full keyword audit provides the insight you need to unlock major improvements in organic search traffic and visibility over the long term.
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